Experience Design
Vision
To establish a customer-centric design capability in the organisation that utilises modern design techniques and extensive prototyping to improve our customer experience in our solutions.
As a central part of the experience design, AEMO GEL (Global Experience Language) is the source of truth for design and principles factored in to create digital experiences within the organisation.
Key concepts of this practice
- Design Tools
- Design Processes
- People & Culture
The practice also determines what tools design teams need to work efficiently. They standardize the tooling and systems used, as well as introduce new tools and make sure designers adopt them.
| Tools | Description |
|---|---|
| Fimga | UI Design & prototype |
| Figjam | UX Design & brainstorming |
| GEL | AEMO's Design System |
| Hotjar | Customer feedback |
| MS Form | Customer Survey |
| MS Teams | Online User interviews, userability testing |
| Google Analytics | User insight and data |
The primary goal of this practice is to establish a highly efficient design process that generates high-quality design outputs. We create benefits for all people who are involved in the design process, not necessarily just the designers.
- Build a process that would optimize designers’ day-to-day workflow—maximize engagement and reduce duplicated efforts.
- Unify design language across platforms. Unified language helps designers achieve consistency across all platforms.
Invest in creating a design culture and promoting the culture within AEMO. The process of building a design culture includes the following areas:
- Education and upskilling. Design Practice figures out what skills are missing in a design team and how to gain them. They are also responsible for onboarding new team members.
- Recruitment & Retention. Design Practice protects designer resources from turnover by creating an environment in which people want to stay for longer periods of time.
- Accountability. They are responsible for holding the designer accountable.
- Knowledge sharing. They create a culture where team members share their knowledge generously with others.
Key standards
Guides
These foundational guidelines and role based playbooks work together to help our teams create inclusive solutions. The key guidelines are:
These guidelines are compraised of principles including Human Centered Design, Design thinking, Accessiblity, Typography, Personas and many more.Learn more
Branding Guidelines
It clearly defines rules and standards that communicate how our brand should be represented to the world. This includes guidelines on logo usage, typography, color palette, tone and voice, brand messaging etc. to ensure that the brand's identity is consistent.
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UI Components
It contains a set of versatile building blocks designed to work together to form patterns and create cohesive UI. The component library is referenced from PrimeVue framework however carefully tweaked to match AEMO's style and branding.
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Community
This is where you can contribute ideas and suggestions around how GEL grows to continue to meet our needs at AEMO. We take GEL as a continuously growing source of truth and any ideas and feedback are welcome.
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